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Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)
WST 264
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This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level.
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What Stands Out
Product Details
- Provides an overview of entrepreneurship and innovation at industry and firm levels
- Aims to shape the reader’s thinking and behavior to better appreciate the role of innovation and entrepreneurship in modern economies
- Suitable for advanced students and practitioners in entrepreneurship, innovation, and related fields
- Offers an understanding of how entrepreneurship and innovation combine to create new value in the market
- Includes recent international research and examples from Europe, the US, and the Asia-Pacific region
- 4th ed. 2020 Edition
| Publisher | Springer |
| Publication date | January 3, 2021 |
| Edition | Fourth Edition 2020 |
| Language | English |
| Print length | 536 pages |
| ISBN-10 | 9811394148 |
| ISBN-13 | 978-9811394140 |
| Item Weight | 7.6 ounces (215.46 grams) |
| Dimensions | 6.1 x 1.21 x 9.25 inches (15.5 x 3.1 x 23.5 cm) |
| Part of series | Springer Texts in Business and Economics |
Who Should Buy?
-
Aspiring Entrepreneurs
Individuals looking to start their own business will find practical insights and theoretical frameworks invaluable.
-
Business Students
University students studying business or management can enhance their understanding of entrepreneurship and innovation concepts.
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Academic Researchers
Scholars exploring entrepreneurship theories will benefit from updated research findings and comprehensive literature reviews.
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Casual Readers
Those seeking light reading may find the content too dense and focused on academic theories.
Product Description
Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)
Customer Questions & Answers
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Question:
What are the main topics covered in 'Entrepreneurship and Innovation: Theory, Practice and Context'?
Answer: The book covers a wide array of topics, including the fundamentals of entrepreneurship, innovation processes, and real-world applications. It delves into theoretical frameworks, practical case studies, and current trends in the entrepreneurial landscape. This comprehensive approach provides readers with insights into both the academic and practical sides of entrepreneurship, making it ideal for students and practitioners alike. -
Question:
Who is the target audience for this textbook?
Answer: 'Entrepreneurship and Innovation' is primarily aimed at students of business and economics. However, it's also beneficial for entrepreneurs, business professionals, and educators looking to understand the dynamic fields of entrepreneurship and innovation. The text is versatile enough to serve as both a course material and a reference guide for industry practitioners. -
Question:
What makes this fourth edition different from previous editions?
Answer: The fourth edition includes updated content reflecting the latest trends in entrepreneurship and innovation. It features new case studies, expanded theoretical discussions, and enhanced resources for practical application. These updates ensure that readers are accessing the most relevant and insightful information available, making it a valuable resource for contemporary studies. -
Question:
Is there a specific methodology presented in the book for launching new ventures?
Answer: Yes, the book introduces various methodologies that entrepreneurs can utilize to launch new ventures effectively. It includes frameworks like the lean startup approach and the design thinking model, which emphasize iterative development and user feedback. These methodologies are practical and applicable in today's fast-paced business environment, helping aspiring entrepreneurs navigate the complexities of starting a business. -
Question:
Are there any real-world examples included in the textbook?
Answer: Absolutely! The textbook is rich with real-world examples and case studies that illustrate key concepts in entrepreneurship and innovation. By presenting success stories and challenges faced by entrepreneurs, the book allows readers to connect theory with practice, helping them understand how to apply learned principles in their entrepreneurial journeys. -
Question:
How does the book approach the subject of innovation in business?
Answer: The book examines innovation not just as a concept but as a critical driver of competitive advantage in business. It discusses various types of innovation—technological, social, and process-oriented—and provides strategies for fostering an innovative culture within organizations. This approach empowers readers to leverage innovation as a tool for growth and differentiation in their own ventures. -
Question:
Can this book be used for self-study, or is it intended solely for classroom use?
Answer: While the textbook is designed for academic settings, it is also suitable for self-study. Its structured presentation of content and practical exercises make it accessible for independent learners who want to deepen their understanding of entrepreneurship and innovation. Readers can apply lessons at their own pace, making it a flexible resource for both students and professionals. -
Question:
What skills can I expect to develop by reading this book?
Answer: Reading 'Entrepreneurship and Innovation' allows you to develop essential skills such as critical thinking, strategic planning, and innovative problem-solving. The book emphasizes the ability to assess market opportunities, develop business models, and implement strategies effectively. These skills are vital for anyone looking to thrive in a competitive business environment. -
Question:
Where can I buy 'Entrepreneurship and Innovation: Theory, Practice and Context' in Samoa?
Answer: You can purchase 'Entrepreneurship and Innovation: Theory, Practice and Context' from Ubuy in Samoa. Ubuy offers a convenient online shopping experience, providing various shipping options and customer support to ensure that you receive your textbook quickly and efficiently. -
Question:
Are there supplementary materials available with this textbook?
Answer: Yes, many editions of this textbook come with supplementary materials, such as online resources, quizzes, and case study guides. These resources enhance the learning experience by allowing readers to engage with the content more interactively. Check with your retailer for specifics on any additional materials that may be included with your purchase.
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Pros
- Comprehensive coverage of topics
- Engaging real-world examples
- Strong emphasis on practical application
- Well-structured and easy to follow
Cons
- Some chapters may feel a bit lengthy.
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WST 264
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Features & Benefits
- Overview of entrepreneurship and innovation
- Focus on both industry and firm level
- Aims to shape reader's thinking and behavior
- Suitable for students and practitioners
- Emphasizes the combination of entrepreneurship and innovation
- Includes international research and examples
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