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Item #:
140169831
Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Item #:
140169831
WST 136
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What Stands Out
Cultural Insights
Provides deep insights into cultural nuances that influence brand perception, helping marketers tailor their strategies effectively for diverse audiences.
Global Strategy
Equips brands with a framework to maintain a cohesive global identity while adapting to local markets, ensuring relevance and resonance across cultures.
Practical Examples
Includes real-world case studies showcasing successful brand adaptations, offering actionable lessons that can be applied directly to any organization’s marketing approach.
Product Details
- How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.By exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to:- Develop a global mindset that fuels innovation and market growth- Apply cultural insight to create locally relevant brand strategies- Interpret and act on international market data with precision- Localize campaigns without losing your core brand identityWith detailed chapters and real-world examples, Brand Global, Adapt Localhelps you apply strategic principles to achieve measurable results, elevate your professional profile and shape your career in international marketing.Themes include: strategy, principles, cultural insight, brand localization, global marketing, career development
| Publisher | Kogan Page |
| Publication date | June 24, 2025 |
| Edition | 1st |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 139861971X |
| ISBN-13 | 978-1398619715 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 6.14 x 0.65 x 9.21 inches (15.6 x 1.7 x 23.4 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers looking to understand cross-cultural branding strategies for global campaigns and localized market relevance.
-
Business Strategists
Helpful for strategists aiming to enhance brand value across diverse markets through culturally adaptive practices.
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Students of Marketing
Suitable for students seeking insights into global branding theories and practical applications in multicultural environments.
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General Readers
Not suitable for those looking for light reading material without a strong emphasis on marketing and branding concepts.
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Niche Audience Members
May not benefit readers focused on highly specialized sectors with little interest in cross-cultural branding techniques.
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Beginner Marketers
Less beneficial for beginners needing foundational knowledge rather than advanced strategies in global branding.
Product Description
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Customer Questions & Answers
-
Question:
What will I learn from this book?
Answer: You will learn how to develop a global mindset, navigate cultural differences, and effectively localize your marketing strategies while staying true to your brand. -
Question:
Who are the authors and contributors?
Answer: The book includes insights from leading marketers and global brands such as Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott. -
Question:
Is this book suitable for beginners in marketing?
Answer: Yes, the book is designed to provide valuable insights for marketers at all levels, helping both individuals and organizations thrive in a global market.
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WST 136
Order now and get it around Saturday, July 11
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Only 10 items left in stock.
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Features & Benefits
- Learn from global experts on building international brands.
- Understand cultural nuances to captivate diverse consumers.
- Gain insights from leading brands like Nike and LVMH.
- Navigate challenges and leverage new markets effectively.
- Balance brand identity while localizing marketing strategies.
- Enhance innovation through consumer insights and data interpretation.
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